Safe Way Program
Visual Identity, Promotional Design, Signaling
Visual Identity, Promotional Design, Signaling
Safe Way Program
Categories: Visual Identity, Promotional Design, Signaling
Client: Univias
Authorship: Ivan Sanford (through Verdi Design)
Year: 2008
Promotional design for the Programa Caminho Seguro - Safe Way Program - a social responsibility project of Univias, a highway management company from Rio Grande do Sul, Brazil. The project's objective was to spread safety tips for all types of highway users: car drivers, truckers, bikers, cyclists, pedestrians, contribute to animal contention and protection, also teach highway safety for school children. The project includes: visual identity, signaling and promotional materials like posters, flyers, safety brochures, key chains, pins, stickers, signs and banners. All created by me through Verdi Design in partnership with Competence.
